At Belleville, or BLVL, in Portland, Maine, the quest is painstaking but simple—to create an authentic, world-class bakery that transports you. Chris and Amy Deutsch’s corner bakery specializes in French pastries and pizza al taglio, Italy’s cut-to-order pizza (yes, with scissors). The brand is bold and pure with touches of classic bakery aesthetics, a reflection of the founders’ heartfelt goals. Interior photos by Meredith Perdue.
Identity Design / Collateral Design