Polygraph > Graphic Design, Product Design, & Type Design in Washington, DC

Cut Seven

Dead / Alive
When DC trainers (and local fitness celebrities) Chris and Alex Perrin decided to open their own studio, Cut Seven, they came to us to create a brand that would capture the duality of their new sports conditioning experience—the exhilaration and the exhaustion—and that was polished to sprint past the competition in the crowded fitness market. We developed distinct brand letterforms and dynamic verbal, graphic, and photographic languages that deliver the intensity of the Cut Seven Experience.

Art Direction / Identity / Website Design / Apparel / Environmental Signage