Dryy Garment Care
Wash + Dryy
Total Cleaners, a veteran DC dry cleaner, came to us with a true identity problem. Though they had great service, a strong history, and formidable reach, they were being outshined by trendier start-ups. We crafted a new identity, Dryy, that reflects the company’s straight-forward promise of quality but also has the attitude to stand-out boldly in a newly-crowded field of competitors. Dryy Garment Care is equally friendly and sophisticated. Smart and cheeky. Convenient and tailored. Clean colors, rich black and soft neutrals provide a timeless palette for all of Dryy’s services, and a punchy pattern of iconic laundry elements and expressive type round out the brand experience, whether on the side of a laundry bag or a delivery van.
Naming / Brand Identity / Web Design / Creative Direction / Environmental / Photography / Social