PRINT / DIGITAL
Working with Richmond-based pharma company, kaléo, we were tasked with creating both a print and digital publication on the life-threatening issue of Opioid Induced Respiratory Depression. Our challenge was making the heavily-researched document engaging and urgent to the medical community. Wanting to avoid the fear-inducing clichés often found in the industry, we developed a bold visual concept focused on vibrant photo illustrations shot by Kip Dawkins, paired with strong type and information hierarchies and a clearly organized grid.
Print / Art Direction / Digital Publishing