US Green Building Council
The US Green Building Council came to us to develop a print and digital advertising campaign to promote green building practices and LEED certification. Our concept, which became the campaign’s rallying cry, LEED ON, visually blends custom portraits of actual industry professionals and images of LEED certified projects from around the world in a dynamic range of exposures to create an almost heroic atmosphere and a clear connection of person to place. The ads, intended to communicate the optimism, strength and pride of green construction, call on audiences to keep thinking green.
Advertising / Art Direction / Creative Direction / Photography