Polygraph > Graphic Design, Product Design, & Type Design in Washington, DC

L'appel du Vide

Je Ne Sais Quoi
Creating a wine brand is a wonderful design challenge. For this private label out of Walla Walla, Washington, we wanted to create a verbal and visual identity that was poetic, mysterious and human. The French have a haunting phrase, “L’appel du vide” literally “the call of the void,” to describe that instinctive urge to jump from high places. Et viola!

Identity Design / Brand Naming / Illustration / Packaging Design