The Paper and Packaging Board
The Paper and Packaging Board was launched in 2014 to promote and increase consumer appreciation for the importance and value of paper in our everyday lives. Let’s just say we aren’t the ones that need convincing. For their new brand, our goal was to develop a clean contemporary look that’s versatile, forward-thinking, and doesn’t lean on nostalgic cues. In addition, we created a series of minimalist patterns inspired by paper and cardboard that are implemented across the brand in myriad ways, adding dimension and personality.
Identity Design / Print / Typography / Illustration / Collateral