Polygraph > Graphic Design, Product Design, & Type Design in Washington, DC

Princess Awesome

Fashion Icons
Princess Awesome is a boutique clothing company dedicated to defying gender stereotypes and empowering girls. Their thematic dresses focus on diverse interests that reach well beyond the narrow scope of typical ‘princess-ware’—including designs featuring everything from math to airplanes, dinosaurs to ninjas. Started as a Kickstarter success, they wanted to develop a quality brand that matched their trajectory, and communicated their mantra of ‘girls are awesome.’ Along with the new logo mark, we developed bold color and typography systems and an ever-growing custom icon library with a little something for every girl.

Identity Design / Illustration / Typography / Collateral