The Outlook Lodge
An Ideal Outlook
The Outlook Lodge is a boutique getaway tucked away in picturesque Green Mountain Falls, Colorado. This historic 1889 retreat recently received a modern update and needed an identity that would match the new, mid-century modern interiors. We decided to create a brand that could embrace the Lodge’s past and future with a subtle typographic identity that simultaneously harkens back to a time of the western railroad and telegraphs while keeping a distinct art gallery simplicity.
Art Direction / Identity / Illustration / Environmental Signage / Website Design / Print