Wetherby Asset Management
The Tie that Binds
After 25 years of successful growth, Wetherby Asset Management, an independent wealth services firm based in San Francisco and New York, was in need of a brand refresh. The firm has a strong foundation of loyalty and service and we worked together to find a mark that truly represented them. The Wetherby Knot communicates strength, bond and partnership. We combined this visual symbol, as a tactile blind emboss, with a refined typographic palette to create a collateral suite that is subtle and distinguished.
Identity Design / Print / Typography / Illustration / Collateral