Cut Seven
Brand

When DC trainers (and local fitness celebrities) Chris and Alex Perrin decided to open their own studio, Cut Seven, they came to us to create a brand that would capture the duality of their new sports conditioning experience—the exhilaration and the exhaustion—and that was polished to sprint past the competition in the crowded fitness market. We developed distinct brand letterforms and dynamic verbal, graphic, and photographic languages that deliver the intensity of the Cut Seven Experience.

BRAND DESIGN
CREATIVE DIRECTION
CUSTOM TYPOGRAPHY
WEB DESIGN
ENVIRONMENTAL
APPAREL / GOODS
CutSeven_shirt_2400
CutSeven_shirt2_2400
CutSeven_ChrisJump_2400
CutSeven_ComingSoon_2400
CutSeven_type

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