Downright
Brand
On the East edge of downtown Austin, Downright, with its notable pink façade and bold interiors, is unapologetic in its personality. The hotel’s name and brand identity came from detailed strategy and research phases with our partners at Brookfield Properties, and the end result epitomizes the city’s friendly yet independent spirit. The bold palette, casual, party-forward messaging, and quirky design accents make it abundantly clear you’re in for a downright good time. Photography by Isaac Maiselman and Gabe Roth.
MARKET SURVEY
COMPETITIVE ANALYSIS
NAMING
BRAND POSITIONING
BRAND DESIGN
ART DIRECTION
VOICE/TONE
MESSAGING
ILLUSTRATION
PRINT COLLATERAL
SIGNAGE
BRAND PULL-THROUGH
© 2025 Polygraph®. All rights reserved.