PYT Beauty
Brand / Packaging
PYT Beauty is a new cosmetics line without the B.S. (bad stuff). As the company’s branding partner, we’ve worked closely with the founders to create the brand identity, packaging, voice, photography and e-commerce website. To create the brand identity, we developed custom brand foil colors and, combined with playful language, minimalist graphic elements, and black and white lifestyle photography, crafted a contemporary aesthetic with pops of youthful vibrance. PYT Beauty products available now at Ulta Beauty and Anthropologie. Product photography by Kip Dawkins. Lifestyle photography by J. Ryan Ulsh.
BRAND DESIGN
CREATIVE DIRECTION
PACKAGING
COPYWRITING
WEB DESIGN
SOCIAL
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