Call Your Mother
Brand 2.0

Call Your Mother, DC’s wildly popular “Jew-ish” deli known for its wood-fired bagels, has quickly skyrocketed to foodie-fame with a spot on Bon Appetit’s Best New Restaurants 2019 list and four DC-area locations. As they’ve grown, we’ve worked closely the deli’s founders to expand their brand creative while staying true to the spirited brand personality that customers love as much as the bagel sandwiches. We created an illustrated pattern to celebrate the brand’s quirk, updated to-go packaging, and fresh new apparel–including a limited run of custom Vans.

BRAND EXTENSION
ILLUSTRATION
PACKAGING
APPAREL / GOODS
CYM_vans
CYM_Cups_tall
CYM_giftcards_sq
cym-Hat-sq
CYM_carbohydrates
cym-tshirt-bagelsun

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