Dryy
Brand

Total Cleaners, a veteran DC dry cleaner, came to us with a true identity problem. Though they had great service, a strong history, and formidable reach, they were being outshined by trendier start-ups. We crafted a new identity, Dryy, that reflects the company’s straight-forward promise of quality but also has the attitude to stand-out boldly in a newly-crowded field of competitors. Dryy Garment Care is equally friendly and sophisticated. Smart and cheeky. Convenient and tailored. Clean colors, rich black and soft neutrals provide a timeless palette for all of Dryy’s services, and a punchy pattern of iconic laundry elements and expressive type round out the brand experience, whether on the side of a laundry bag or a delivery van.

BRAND DESIGN
CREATIVE DIRECTION
NAMING
COPYWRITING
ENVIRONMENTAL
PACKAGING
ILLUSTRATION
APPAREL / GOODS
WEB DESIGN
SOCIAL
02_Dryy_BrandIdentity_Logo
03_Dryy_BrandPhotography-1

We tailored Dryy's brand for every touchpoint; from brick and mortar, to delivery experience and digital engagement.

07_Dryy_IconPattern

To present the authentic Dryy experience for the digital space, we crafted written content, icons and art-directed custom photography.

DRYY_website_2020-1

To marry Dryy’s traditional dry cleaning services with their growing self-serve laundry locker business, we created an app-based sub brand, Dryy Drop. We designed the Dryy Drop identity in a darker color scheme with a few unique elements to brand and connect the physical, on-location black lockers with the accompanying locker app.

09_DryyDrop_Logo_Lockers
10_DryyDrop_Lockers_AppPhone
11_Dryy_EasyWaysDryCleaning
01_Dryy_LaundryBag

© 2024 Polygraph®. All rights reserved.

instagram        linkedin        pinterest