Hotel Heron – Polygraph

Hotel Heron
Brand

Heron is a boutique hotel bringing a little something new to Old Town Alexandria. We partnered with Aparium Hotel Group to name and develop the visual brand and brand story for the hotel and its three accompanying dining and beverage options. Our shared desire was to create a dynamic brand that respected the history of both the building and the iconic neighborhood, without playing into tropes of Colonial America. The brand is inspired by the fauna, flora and waterways of this riverside town. The elegant heron, native to the region, and hand-drawn silt pattern elements come together with stunning interiors by Edit at Streetsense to form a sophisticated and serene aesthetic across every touchpoint of the hotel onsite and online. Photography by Jason Thomas Crocker.