YELLOW
Brand

When chef Michael Rafidi came to us to develop a brand for his cafe and bakery marrying Levantine flavors and French technique, we wanted to create a brand that elicits joy and warmth with a modern edge. YELLOW is an energetic, playful brand that’s as bold and cross-cultural as the food itself. All photography by Rey Lopez unless otherwise noted.

NAMING
BRAND DESIGN
CREATIVE DIRECTION
ILLUSTRATION
PACKAGING
PRINT COLLATERAL
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9B
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IMAGE BY RYAN CRANSTON
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