Black Hog BBQ – Polygraph

Black Hog BBQ
Brand

When the owners behind beloved barbeque joint Black Hog BBQ wanted to adapt their successful sit-down restaurant to a more fast-casual concept, they came to us to create a brand experience that could evolve beyond their hometown roots. With a new logo, an old-school, butcher shop-inspired color palette, contemporary typography, and messaging that celebrates Black Hog’s commitment to craft, we developed an identity that is authentic to Black Hog’s no-frills, no-fuss spirit. Interior design by our friends at CORE.