VCU
Print Collateral
VCU’s College of Humanities and Sciences wanted to update their communications collateral and create a compelling marketing suite of brochures highlighting the individual academic fields within their college. Until this point, each of the 21 departments had been producing their own marketing, and this provided a chance to unify the brand look and feel. We developed a new general brochure as well as 21 individual brochures, along with a diecut carrier sleeve to house them. Within the brochures, we asked each department to select students to interview and photograph, giving us the opportunity to highlight the true diversity of students and interests at VCU and allowing prospective students to see themselves in these departments.
CAMPAIGN DESIGN
CREATIVE DIRECTION
EDITORIAL DESIGN
PHOTO STYLING
ART DIRECTION
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