Mercy Me
Brand
As the centerpiece of DC’s new independent hotel, Yours Truly, Mercy Me is equal parts laid-back lounge, bustling cafe, and foodie destination. The ‘Sorta South American’ restaurant came together with an allstar cast of up-and-coming chef/entrepreneur/power couples under Brookfield Management’s direction: Andrew Dana and Daniela Moreira of Call Your Mother fame with Johanna Hellrigel and Micah Wilder at the helms of kitchen and bar. The brand concept, a menagerie of South American wildlife illustrations and bold typography inspired by the colorful outdoor murals found throughout South America, bring this vibrant, never-serious brand to life. Food photography by Raisa Aziz.
BRAND DESIGN
CREATIVE DIRECTION
ILLUSTRATION
COPYWRITING
PRINT COLLATERAL
APPAREL / GOODS
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