One Trick Pony – Polygraph

One Trick Pony
Brand and Packaging

One Trick Pony is here to shake up the peanut butter aisle. Named One Trick Pony because OTP is about one thing and one thing only: using the world’s best peanuts (hint: they’re in Argentina) to make the world’s best peanut butter (hold the added sugar and palm oil, please). Working with the brilliant duo behind Call Your Mother & their talented sisters, we developed a visual brand that feels less ‘natural nut butter’, and more reminiscent of the iconic PB’s we grew up with. Using a vibrant color palette, a playful voice and a whimsical little pony, OTP is a brand you can love as much as the stuff inside the jar.