One Trick Pony
Brand

One Trick Pony is here to shake up the peanut butter aisle. Named One Trick Pony because OTP is about one thing and one thing only: using the world’s best peanuts (hint: they’re in Argentina) to make the world’s best peanut butter (hold the added sugar and palm oil, please). Working with the brilliant duo behind Call Your Mother & their talented sisters, we developed a visual brand that feels less ‘natural nut butter’, and more reminiscent of the iconic PB’s we grew up with. Using a vibrant color palette, a playful voice and a whimsical little pony, OTP is a brand you can love as much as the stuff inside the jar.

BRAND DESIGN
ILLUSTRATION
CREATIVE DIRECTION
COPYWRITING
PACKAGING
PRINT COLLATERAL
DIGITAL DESIGN
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