PYT Beauty
Brand / Packaging

PYT Beauty is a new cosmetics line without the B.S. (bad stuff). As the company’s branding partner, we’ve worked closely with the founders to create the brand identity, packaging, voice, photography and e-commerce website. To create the brand identity, we developed custom brand foil colors and, combined with playful language, minimalist graphic elements, and black and white lifestyle photography, crafted a contemporary aesthetic with pops of youthful vibrance. PYT Beauty products available now at Ulta Beauty and Anthropologie. Product photography by Kip Dawkins. Lifestyle photography by J. Ryan Ulsh.

BRAND DESIGN
CREATIVE DIRECTION
PACKAGING
COPYWRITING
WEB DESIGN
SOCIAL
PYT_logo
01_PYT_Mascara_pattern
PYT_tagline
03_PYT_Eyeshadow
PYT_lifestyle
06_PYT_Cheek_set
PYT_grid
08_PYT_Trio
PYT_lifestyle2
04_PYT_Eyeshadow_top

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