Whisked Crispy
Packaging
When our friends at Whisked! decided to launch a crispy cookie line, we jumped at the chance to push the brand in a vibrant new direction. As a longtime partner, we knew that the task should respect the mother-brand that we had help create. But, as a new entrant in this competitive landscape, bold moves were needed. For each delicious flavor, we created unique color combinations to differentiate the SKUs and stand out on the shelf. We crafted strong custom typography for the brand titling, an icon system for key stats (women-owned!) and art-directed package photography for a look that’s as fresh as the cookies are crunchy.
PACKAGE DESIGN
BRANDING
CREATIVE DIRECTION
TYPOGRAPHY
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