AIA24
Conference Brand
AIA’s annual Conference on Architecture & Design is a flagship event for architects and a global gathering for conversations and collaborations, shared learning, and new synergies. For 2024, the theme of “Fusion Forward” leaned into the organization’s goal of bringing people and ideas to the table and bridging architecture with the design industries. It also addressed their broader mission—how we relate to one another, the space we take and make ours, how we live in our shared spaces, and the communities we create. Using color gradients and Truchet patterns as base elements, we created a brand language of connection and expansion that played at two scales—the first, as bold graphic texture and the second, as intricate half-toning of imagery. The ability to animate between the two scales created a dynamic, constantly shifting digital experience both online and in-person, that was simultaneously iconic and nuanced.
BRAND ARCHITECTURE
BRAND DESIGN
ART DIRECTION
ILLUSTRATION
PRINT COLLATERAL
SIGNAGE
WAYFINDING
BRAND PULL-THROUGH
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