Belleville
Brand

At Belleville, or BLVL, in Portland, Maine, the quest is painstaking but simple—to create an authentic, world-class bakery that transports you. Chris and Amy Deutsch’s corner bakery specializes in French pastries and pizza al taglio, Italy’s cut-to-order pizza (yes, with scissors). The brand is bold and pure with touches of classic bakery aesthetics, a reflection of the founders’ heartfelt goals. Interior photos by Meredith Perdue.

BRAND DESIGN
ENVIRONMENTAL
PACKAGING
APPAREL / GOODS
02_BLVL_PatisserieToGoBag
03_BLVL_RestaurantCounterBakeryCase
04_BLVL_RestaurantDeliPaperDesign
05_BLVL_BoxLabelDesign_ToGoPackaging
BLVL_apparel-2
06_BLVL_PastryShopCounter_PizzaATaglio

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