ALMA
Brand
Situated in the city center and San Diego’s historic Gaslamp Quarter, ALMA straddles the line of work and play. The brand identity we developed was born out of a detailed strategy and research phase with our partners at Brookfield Properties, and pays homage to Southern California’s juxtaposing laid back style and cultural energy. The brand’s sun-faded color palette, vibrant tattoo-inspired patterning, and high-contrast Didone typography coalesce to form a sophisticated urban aesthetic that epitomizes the sun and soul of California’s second-largest city. Interior photography by Will Pryce.
MARKET SURVEY
COMPETITIVE ANALYSIS
BRAND POSITIONING
BRAND ARCHITECTURE
BRAND DESIGN
ART DIRECTION
VOICE/TONE
MESSAGING
ILLUSTRATION
PRINT COLLATERAL
SIGNAGE
BRAND PULL-THROUGH
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